Urban Padel Hub is a community focused padel brand, conceived to bring folk together, on and off the court! All built around a core idea of human connection, our brand identity centres on an 8 padel icon, a nifty wee visual metaphor ramping up the importance of coming together as a community, for sport or social. We blended vivid Mexicana street art with a graphic halftone to create some punchy high energy visuals. Creating a brand that's as dynamic on the walls and screens, as it is the court. Ace!