Detail Framing & Gallery came to us at an exciting time – when they were extending their business from a simple framing studio to incorporate a brand new art gallery. We spent a good bit of time taking a deep dive into their original business, and really understanding the reasons behind their new gallery venture that was on the horizon. Then blending that offer with the new and exciting gallery. From the offset it was important to communicate what makes this business unique – the level of care, thought and detail (hence the name) that goes into the both framing & gallery. Detail. Always.
I took alot away from the workshopping Josh and I did for the branding, which looked back at the beginning of the business and it's identity then and what has remained key pillars of the business to what we offer now. It highlighted alot of unique and useful things which resulted in an identity I'm thrilled with.
